NON-SCIENTIFIC BEHAVIORAL ANALYSIS OF POKEMON GO PLAYERS IN AN URBAN SETTING
Background and objectives of this analysis
Strategies retained and implemented from the analysis
Results observed during the analysis
Analysis conclusion
Recommendations and opportunities
This case study presents Pokemon Go players behavior in downtown Sherbrooke, Quebec - the impact of proximity marketing combined with augmented reality.
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Ludis Media is a Quebec-based company that has specialized in digital marketing for more than 7 years. It is a pioneer in the field and is the only company in the region to be HubSpot Inbound Marketing Silver Certified, Google AdWords Certified, and HootSuite Podium Certified. Ludis Media manages several hundred digital advertising campaigns each year on platforms such as Google, Facebook, LinkedIn, Twitter, etc. for its customers in Quebec, the United States and in Europe, in both English and French.